Product Line Manager (Apparel)

Company Name:
Product Line Manager - Apparel

Manduka is a leader of high-performance, innovative and eco-conscious yoga products. Since 1997, Manduka has served and led the yoga market with a continuous flow of premium equipment and accessories. Our brand has been built on innovation, quality and customer service, coupled with our deep commitment to community and sustainable business practices.

The Product Line Manager for the Manduka apparel line is the brand captain on every aspect. You're charged with ownership of building the market, creation and execution of business plans while achieving seasonal sales, margin goals, and calendar adherence while interfacing with cross-functional teams. The PLM owns relevant business information on the consumer and competition, assists the VP of Product in identifying trends, business strategy plans and analysis and works with the VP of Marketing to bring the product to market and drive demand. You are fully engaged in the yoga community and passionate about bringing innovative product to market for the core practitioner.

Core Responsibilities:

Manage the product line life cycle from strategic planning to tactical activities.
Write executable seasonal product briefs targeting opportunity and competitive set.
Strategic in identifying the product and market "white space".
Presents product information to key internal and external groups in a comprehensive, clear and tactical manner. Comes armed with research, data points and preparedness on category lines.
Assists Marketing team to help coordinate and develop category initiative for selling and marketing tools.
Actively participates in product development cycle and to execute sample/prototype/production.
Supports product team and additional departments as needed.
Builds and maintains relationships with all functional areas.
Drives key marketing seasonal strategies in partnership with marketing team. Acts as the brand manager and voice for all categories - across web, social media, gifting, and community events.
Represents the brand and builds external relations through product education at industry events.
Manages, maintains and distributes all product information of assigned category encompassing hang tags, workbooks, product copy, line lists and financials.
Examines, reports and tracks success and failure of the company's products on the marketplace and determine reasons for success/failure.


Must be detailed oriented but able to present the bigger picture
Works effectively within a team
Influential in building positive partnerships with cross functional teams
Excellent communicator and presentation skills
Extensive knowledge of the yoga product market and related businesses
Forward thinking and strategic skills
Retail math skills
Ability to manage multiple priorities, projects and calendars
Experience in merchandising/buying


Bachelor's degree in marketing, business, apparel or related field
7 - 10 years of relevant experience
Strong verbal and communication skills
Demonstrated development and project management skills
Ability to clearly articulate policies and instructions
Creative problems solving skills and results orientation
Passionate about yoga product
Detail oriented and able to manage multiple timelines

Technical Skills:

Strong working knowledge of computer programs: Word, Excel, Outlook, PowerPoint, Illustrator, Photoshop
Work experience in accessories and gear industry with a good materials knowledge
Strong ties to the yoga community through practice and related activities
Strong retail math skills

Additional Considerations:

This position is based in Santa Monica, but will require 1 day a week in the El Segundo corporate headquarters at a minimum

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